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The J&D Difference

Johnston & Daniel maintains its “Standard of Excellence” in the Toronto real estate market by the following differentiators:

Powerful Brand Awareness:  Johnston & Daniel is the only real estate brokerage in Canada that boasts two very well-known brands:  Johnston & Daniel and Royal LePage.  Each entity carries recognizable brand awareness on its own, and combined they are unrivaled in the real estate industry.  Royal LePage has been building brand equity since 1913, Johnston & Daniel since 1950 and both have been united since 1994.

Market Presence:  For the last few years, Johnston & Daniel, through its affiliation with Royal LePage, has had the honourable distinction of being Toronto’s Number One Real Estate Brokerage for the entire Greater Toronto Area.  Recognized for excellence by the WMA Awards and the Webby Awards and has been voted 'Best of the Web' by Forbes Magazine multiple times. Since its debut in 1995, has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content of any near-peer. Known in the industry since 1986 as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals with properties in more than 70 countries, collectively sells in excess of $190 billion of real estate annually.

In-House Legal Counsel: Johnston & Daniel provides in-house legal support to assist its sales team should they encounter extraordinary complex legal issues or require a legal opinion for any of their transactions.

In-House Marketing Services:  Johnston & Daniel supports its sales team with the support of a state-of-the-art marketing centre manned by a team of marketing professionals.  The marketing centre provides high-quality, professional marketing materials to assist in the promotion and marketing of the sales team's listings.

In-House Mortgage Broker Services:  Johnston & Daniel provides in-house mortgage brokerage support to its sales team along with mortgage services for our clients.  This in-house support ensures that our sales team members are up to date on current interest rates, financial market trends and general mortgage information.  Our clients are able to enjoy professional guidance, pre-approval and re-financing support.

Non-Competing, Non-Selling Management Support:  Johnston & Daniel provides its salespeople with three (3) senior-level management staff to offer guidance, support and direction to the team.

In-House Administrative Services:  Johnston & Daniel supports its salespeople with a fully staffed administrative team to provide broker-loading services, offer generation, appointment booking, live reception and a host of other valuable services.

Internet Marketing: Johnston & Daniel's comprehensive marketing strategy to ensures that its salespeople's listings get maximum exposure.  Internet vehicles include the Johnston & Daniel corporate site, the Royal LePage corporate site, the Luxury Homes site, the site and possible syndication on over 150 agent websites.

Premium Advertising Exposure:  Johnston & Daniel holds one of the most prominent positions in the Friday Globe and Mail real estate section,  reaching a wide audience of prospective buyers both through the print edition and online.

Strategic Partnerships:  Johnston & Daniel, through its network of affiliated real estate companies, provides its salespeople and clients with preferential services and offerings through such companies as AMJ Campbell Moving Services, Carson & Dunlop Associates, RealWebLeads, (to mention a few).

Unprecedented Training & Development:  Johnston & Daniel further differentiates itself by all the different levels of training available to its members, including:

• The Masters Edge™ Real Estate Sales Training Program

• The Dynamic Agent Program

• Mastermind Sessions

• New Agent Workshop Sessions

• Lunch & Learn Sessions

• In-House CE Training Sessions

• Market Strategy Sessions

• The Brian Buffini Program (100 Days to Greatness®)

Financial Stability:  Johnston & Daniel has exemplary financial strength relative to other brokerages because it is a corporately owned brokerage within the Brookfield group of companies.  Brookfield Asset Management is a global asset manager focused on property, power and other infrastructure assets, with approximately US$80 billion of assets under its management. Brookfield is a publicly traded company on the NYSE, TSX and Euronext Amsterdam.

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